Global Canned Alcoholic Beverages Market Set to Surge to USD 66.69 Billion by 2033, Growing at 19.5% CAGR

New York, NY – September 11, 2025 – The global canned alcoholic beverages market, valued at USD 13.42 billion in 2024, is poised for remarkable growth, projected to reach USD 66.69 billion by 2033, registering a robust CAGR of 19.5% from 2025 to 2033. This explosive growth is driven by increasing consumer demand for convenience, portability, and premiumization, according to a new report by Straits Research.

Sample Copy of Research Report: https://straitsresearch.com/report/canned-alcoholic-beverages-market/request-sample 

Market Overview

The canned alcoholic beverages market is thriving due to the rising popularity of ready-to-drink (RTD) beverages, including hard seltzers, RTD cocktails, and canned wines. These products cater to busy lifestyles, offering portability, ease of consumption, and eco-friendly packaging with higher recycling rates compared to glass bottles. The market is further fueled by millennials and younger generations seeking premium, innovative flavors and gluten-free options, aligning with health-conscious trends.

Key Market Drivers

• Convenience and Portability: The demand for RTD beverages is soaring as consumers prioritize quick, travel-friendly options that require no additional tools like corkscrews or glasses. Canned alcoholic beverages are ideal for social outings, camping, or beach trips.
• Premiumization: Younger consumers, particularly millennials, are gravitating toward high-quality, premium brands with unique flavors and upscale packaging, driving market innovation.
• Sustainability: Metal cans are cost-effective and boast a higher recycling rate than glass, appealing to environmentally conscious consumers.

Market Segmentation Highlights

• By Product: The hard seltzers segment dominated the market in 2024 and is expected to grow at a CAGR of 13.3% through 2033, driven by their low-alcohol content and vibrant flavors.
• By Distribution Channel: Liquor stores led the market in 2024, projected to grow at a CAGR of 13.2%, thanks to their wide selection of premium and private-label brands.
• By Packaging Type: Slim cans held the largest share in 2024, favored for their sleek design and portability.
• By Price Range: The mid-range segment was the market leader in 2024, with steady growth anticipated due to its balance of quality and affordability.
• By Alcoholic Content: Medium alcohol content beverages accounted for the largest share in 2024, appealing to consumers seeking moderation.

Sample Copy of Research Report: https://straitsresearch.com/report/canned-alcoholic-beverages-market/request-sample 

Regional Insights

• North America: The largest market in 2024, expected to grow at a CAGR of 19%, driven by high per capita alcohol consumption and demand for premium RTD cocktails.
• Europe: The fastest-growing region, with a projected CAGR of 18.6%, fueled by strong beer and wine consumption and a robust alcohol production industry.
• Asia-Pacific: Rapidly expanding due to rising consumer spending power and a shift toward structured alcohol markets.
• Latin America: Growing demand for malt-based beverages, particularly in countries like Brazil and Argentina, supports market expansion.
• Middle East and Africa: Significant growth potential exists, with Africa’s untapped market poised for expansion despite low current consumption levels.

Market Opportunities

The rise in demand for low-alcohol, gluten-free, and organic canned beverages presents significant opportunities for innovation. Manufacturers are focusing on botanical and natural ingredients to cater to health-conscious consumers and those with dietary restrictions, such as celiac disease.

Market Restraints

The growing popularity of non-alcoholic RTD beverages, such as fortified waters and teas, poses a challenge to the canned alcoholic beverages market, particularly in health-conscious regions like Europe and North America.

Recent Developments

• August 2025: The Royal Collection Trust launched Buckingham Palace Gin & Tonic, a 6.8% ABV RTD canned beverage, tapping into the premium RTD trend.
• May 2025: Spiribam introduced Shak.r, a new line of RTD cocktails in cans, featuring flavors like Espresso Martini and Strawberry Daiquiri, designed for consistent quality and convenience.

Key Players

Leading companies shaping the canned alcoholic beverages market include:

• Bacardi Limited
• Diageo plc
• Anheuser-Busch InBev
• Brown-Forman Corporation
• Treasury Wine Estates
• E. & J. Gallo Winery
• Pernod Ricard
• Suntory Holdings Limited
• Constellation Brands

Conclusion

The canned alcoholic beverages market is on a dynamic growth trajectory, driven by consumer preferences for convenience, premium quality, and sustainable packaging. With innovation in flavors, low-alcohol options, and eco-friendly cans, the market is set to redefine the global beverage industry by 2033.