BADFRIEND™ HOODIE — THE ONE YOU WISH YOU WORE SOONER

There are two sides to every story. This hoodie tells the one you never had the guts to say out loud.

The bad friends Hoodie was created for the people who’ve messed up, disappeared, shut down, ghosted, flaked, snapped, or just slowly drifted. For the people who’ve failed to be there — not because they didn’t care, but because they didn’t know how. It’s not a celebration of being distant. It’s a reflection of what happens when you don’t show up — and the weight that lingers after.

You know who you are.
This hoodie is for you.

DESIGNED WITH REGRET IN MIND

Built from heavyweight, premium cotton fleece, the BADFRIEND™ Hoodie is intentionally oversized, like the silence after an argument. It’s soft, thick, and heavy — like the weight of things unsaid.

• Fabric: 80% combed cotton, 20% recycled polyester
• Fit: Unisex oversized fit with dropped shoulders
• Colors:
  • Night Black (the original)
  • Ash Grey (for when it still haunts you)
  • Muted Blood (limited edition – one drop, no repeats)
• Front Design: Tonal BADFRIEND™ text embroidered in minimalist font — low contrast, like fading trust.
• Back Graphic: A distorted phone screen with unread messages and the words: “I left you on read / you left me in pieces.”
• Sleeve Detail: Subtle embroidery on the right wrist: “Not proud. Just honest.”

Every stitch is intentional. Every detail means something. Just like you.

THE STORY BEHIND THE BRAND

BADFRIEND™ is more than a hoodie. It’s a conversation. One you’ve been avoiding. One you’ve had in your head a hundred times but never said out loud. We built this for the moments when you realized you weren’t the hero in someone’s story. Maybe you hurt someone you loved. Maybe you ghosted a good person because you weren’t ready to be good to them. Maybe you burned a bridge to protect yourself — and you still wonder if that was the right call.

BADFRIEND™ isn’t about shame.
It’s about owning the mess you made — and wearing it honestly.

We all romanticize the comeback. But what about the breakdown before it? The hoodie captures that part. The in-between. The guilt. The growing pains. The silence. The self-awareness that doesn’t always come with closure.

WHEN TO WEAR IT

• When you’re walking alone and that old playlist hits too hard.
• When you miss someone but know you’re the reason they left.
• When you’re trying to figure yourself out without hurting anyone else this time.
• When you want comfort but don’t want to forget.

This hoodie wasn’t made for attention. It was made for reflection.
But yeah, it still looks good as hell.

STYLE WITHOUT PRETENSE

This hoodie pairs with emotional baggage and cargos. It works with whatever you’ve got going on — physically or emotionally.

Style Tips:

• Layer it under a worn leather jacket for a “don’t ask, don’t tell” look.
• Go full minimalist with black joggers and chunky sneakers.
• Add a beanie and headphones to complete the “I’m in my own world” vibe.
• Or throw it on post-breakup, post-burnout, post-anything. No judgment.

Because sometimes the most powerful outfits aren’t loud — they’re honest.

REAL CLOTHES FOR FLAWED PEOPLE

You won’t find perfection here. That’s the point.

We’re not here to fix you. We’re just here to say it’s okay to admit you’ve messed up. It’s okay to feel regret. It’s okay to say: I wasn’t a good friend. I should’ve been better. And it’s okay to sit with that before you try to move on.

This badfriend jeans doesn’t come with closure. It doesn’t solve anything.
But maybe — just maybe — it starts something.

A conversation. A moment of truth. A step forward.

BADFRIEND™ HOODIE
No fake positivity. No forced redemption.
Just real comfort for the parts of you still healing.

Limited Drop Only. No Restocks.
Because not everything deserves a second chance.