Amazon Global Selling: Registering as a US Seller for International Reach        

In today’s hyper-connected digital economy, expanding your e-commerce footprint globally is no longer a luxury—it’s a necessity. Amazon Global Selling enables sellers from across the globe to reach international customers and scale their operations far beyond their domestic markets. For many sellers, especially those based outside the United States, registering as a US seller on Amazon can open doors to one of the largest and most lucrative e-commerce markets in the world. 

If you’re ready to take your e-commerce brand global, this guide covers everything you need to know about Amazon seller registration as a US seller and how Amazon marketplace management services can streamline the process.

Why Register as a US Seller on Amazon?

Amazon’s US marketplace is the largest among its global platforms. With over 230 million active users, millions of Prime members, and an advanced fulfillment infrastructure, the US offers unmatched opportunities for international sellers. Registering as a US seller lets you:

• Access a massive customer base.
• Take advantage of Fulfillment by Amazon (FBA) for effortless logistics.
• Gain credibility and trust with international buyers.
• Optimize for seasonal sales and major US-based shopping events like Black Friday, Cyber Monday, and Prime Day.

Step-by-Step Guide to Amazon Seller Registration in the US

1. Understand the Basics of Amazon Seller Account Creation

To sell on Amazon US, you must first complete the Amazon seller account creation process. There are two types of accounts:

• Individual Account: No monthly fee but a $0.99 charge per item sold.
• Professional Account: $39.99/month, with additional features such as bulk listing, promotions, and access to FBA.

Professional accounts are typically the best choice for sellers looking to scale across borders.

2. Gather Required Documentation

Before you begin, ensure you have the following documents and information ready:

• Valid email address
• Government-issued ID (passport, national ID, or driver’s license)
• Internationally chargeable credit card
• Phone number for verification
• US bank account details (or international bank account that supports Amazon’s currency conversion)

Tip: Partnering with a reliable Amazon marketplace management service can help ensure you meet all documentation and compliance requirements from the get-go. 

3. Create Your Amazon Seller Account

Visit Amazon Seller Central and start the registration process:

• Choose “Start Selling.”
• Select the “Professional” selling plan.
• Enter your business details, identity verification documents, and billing information.
• Set up your store name, product categories, and shipping settings.

Amazon will conduct a video verification call or require you to upload identity documents for KYC compliance. Once verified, your account is ready for use.

4. Choose Fulfillment Method: FBA vs. FBM

Amazon US sellers can choose between:

• FBA (Fulfillment by Amazon): Amazon takes care of storing your products, packing orders, shipping them to customers, and managing customer support.
• FBM (Fulfillment by Merchant): You are responsible for storing your inventory, packaging, shipping orders, and handling customer service on your own.

Most international sellers prefer FBA for convenience, scalability, and Prime badge eligibility. A trusted Amazon marketplace management provider can help you navigate FBA setup, including inventory planning and inbound shipping.

5. Tax and Legal Considerations

Foreign sellers must comply with US tax regulations. You’ll need to fill out a W-8BEN (for individuals) or W-8BEN-E (for businesses) form to establish your tax status.

Additionally, Amazon may withhold taxes if the correct forms are not submitted. It’s recommended to consult a tax advisor or work with a marketplace management partner who understands US tax laws.

Optimizing for International Reach with Amazon Marketplace Management

Setting up your Amazon seller account is just the first step. To truly maximize international sales potential, you’ll need to invest in ongoing account optimization, performance monitoring, and compliance management.

This is where Amazon marketplace management services play a critical role. Here’s how they can help:

1. Product Listings and SEO Optimization

Experts can help you create optimized product listings with relevant keywords, high-quality images, and compelling copy tailored for the US market. This improves visibility and conversion rates.

2. Inventory and Fulfillment Support

With FBA, ensuring the timely and accurate shipment of products to US fulfillment centers is essential. Marketplace managers coordinate logistics, restocking schedules, and demand forecasting to minimize stockouts and fees.

3. Account Health Monitoring

From customer feedback to performance metrics, your Amazon account must maintain high standards to avoid penalties or suspensions. Dedicated account managers track your performance and resolve issues proactively.

4. Advertising and Promotions

Marketplace experts can develop and manage strategic campaigns using Amazon Sponsored Products, Coupons, and Deals to boost product visibility and drive sales.

5. Compliance and Policy Guidance

Amazon’s policies change frequently. A marketplace management partner ensures your listings, operations, and customer service remain compliant to avoid suspension.

Final Thoughts

Launching as a US-based seller through Amazon Global Selling is a game-changer for e-commerce entrepreneurs and brands worldwide. By completing your Amazon seller registration, setting up a professional account, and leveraging marketplace management services, you can position your business for international success.

The key lies in planning strategically and partnering with experts who understand the ins and outs of the Amazon ecosystem. With the right foundation and support, your products can reach millions of customers across the US—and beyond.     

Ready to Expand Into the US Market? Start Your Amazon Seller Registration Today

Ready to go global and tap into the world’s largest e-commerce marketplace? Begin your Amazon seller registration today and unlock access to millions of US-based customers. Whether you’re a seasoned seller or launching your first product, our expert Amazon marketplace management team is here to simplify the process—from account creation to FBA logistics and performance optimization. Don’t let borders limit your brand’s potential. Take the first step toward international success and watch your business thrive in the competitive US market. Start your Amazon journey with confidence—register now and expand your global reach. Contact us at +1 510-648-3933 or email us at [email protected] to learn more about our services.